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A u R E U M B e a u t y
Harnessing the essence of healthy, luscious hair.
Hair care has always been an industry riddled with gimmicks, misleading marketing and hyper complicated ingredients. Plagued by corporate greed and false nutrients, hair products are almost all but natural; with very few exceptions.
AuREAM Beauty is most certainly one of those.
After the company's' successful and diverse, non-animal, based testing, they prepared for the official launch of their wonderous elixir and solicited the help of Smeltzer Inc. for product coverage.
Smeltzer was given multiple versions of the product and a comprehensive, yet all-natural, ingredient list. With the Client's guidance of "Clean, modern luxury" our product shoot commenced.
"We had worked with several professional photographic studios and had still to capture the brands' essence. When Smeltzer submitted their first set of deliverables; I knew they would be taking all of our photographs."
Amy Acero, Founder
After reviewing the approved photographs, AuREUMs' executive staff recommissioned Smeltzer Inc. for a second photoshoot, this time with an emphasis on the elixirs' source ingredients. The direction given was to "Create an approachable palette for the company's social media presence" and thus, our second photoshoot was created, totaling over 700+ unique media assets for our Client.
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