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V O I D A L S P A C E
A journey through branding with the content creating elites
On Voidal Space, the original scope was for a logo however after the client saw our use of space in the logo; they scoped us out for both their website and contracting needs as well.
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With Voidal Space the trick was to incorporate a specific lack of substance, aka; space, within the design while still conveying that substance could be created by the Voidal team, as they are literal content creators.
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Our logo selection therefore is a planet, which is eclipsed by a sun, giving the illusion of a black hole, or literally nothing, while still being suggestive of a dense mass that can not only fill a space but also have a sense of gravitas as well.
The site design, photoshop, animations and overall wording were all created by the Smeltzer team.
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As users scroll through the site, they are toggled between visuals that ebb and flow throughout multiple color palettes, design emphasis and distances. Without a fixed point to anchor visitors progress through the page, a floating effect is achieved which immerses viewers deeper into the spaceal theme.
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With links to social outlets owned by Voidal, the site provides clear direction for visitors and those who would otherwise like to engage in content beyond simply visiting the website.
"Not only were our objectives met, but they were exceeded by the effective level of service and communication provided by Smeltzer...The scope of my needs were validated and addressed as well as a long-term partnership offered to better assist us in the growth of our business."
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Nychelle Schneider
Founder
Voidal Space
When creating content for content creators, a comprehensive understanding of the project scope is crucial. Smeltzer's team had to understand not just what Voidal's team was thinking for their website, but how they were thinking about their website.
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Unique wording, process generation that both gives the brand levels of engagement but also integrates with the business plan is by far the best case scenario. Smeltzer was able to accomplish this by literally creating artificial team members, allotting them placement in the business model and ensuring their credibility; all within one paragraph.
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In addition to generating new descriptions of the business, Smeltzer is also able to offer copywriting services to it's clients; depending on the need. Voidal elected for this additional upgrade and has subsequently protected their new team member's identity and purpose for minimal upfront cost.
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